EXPERIENCE

Red Bull // 04.2016 - 05.2020 // Producer / Creative

During my time at Red Bull I produced content and told stories around Red Bull's athletes and events. Leading projects from concept through the production process to meet the strategic needs of the business.

Tasks included content ideation, leading pre-production, creating release strategy, overseeing production (often operating camera when needed), leading post-production and release across all of Red Bull’s channels.

I also spent 9 months on the social media team - strategizing and producing social media content around motorsports and basketball. This role put me in focus groups with stakeholders from each arm of the business, where we built out the content strategy and oversaw the development of content that worked across all business objectives.

As a team, we also worked for two months each year to build out a content plan and strategy that shaped the business/content objectives for the following year.

Freelance Creative // 2009 - Present | Photojournalist / Videographer / Consultant

In 2009, I started as a photojournalist - handling race and event coverage, interviews, and photography for various media outlets and brands within motocross. After learning videography and working on content strategy during my time with eyeball and Red Bull, I’ve put those skills to use consulting on video projects and content strategy for brands and agencies.

Recently, I spent 2021 on retainer with MotoOnline.com, reporting on the Supercross and Motocross championship.

Yamaha Champions Riding School // 2/2014 - 2/2016 | Social Media Manager

I started with YCRS while working at eyeball - building and managing all aspects of their social media channels, handling everything from campaign strategy, creating content, and publishing.

eyeball // eyeballnyc.com // 11/2013 - 7/2015 | Producer. Staff DP. Social Media Manager.

As a staff producer, I assisted throughout the creative process on various projects. Individual tasks ranged from concepting, shooting, and editing spec commercials, creating decks for client pitches, as well as managing social media channels for companies across all social media platforms.

Race Tech Suspension // 3/2013 - 9/2013 // Marketing. Social Media.

Tasks Included - Managing all social media outlets, attending races to promote the company and make sure sponsored racers were taken care of, shooting photos for advertising, writing, directing and producing videos for promotional purposes, maintaining various sections of the website.

eyeball // www.eyeballnyc.com // 10/2012 - 3/2013 // Marketing Intern / DP

Director of Photography for the web series “Following Fillmore”, also assisted on various marketing and rebranding efforts and assisted on various commercial shoots. Helped lead strategy for KTM’s first national TV commercial.